Avoid CBD Greenwashing + How to Take Full Control of Skin Inflammation

This article is written by the amazing Kassandra Kuehl.

Talk about a new era of GREENWASHING.

The onslaught of “CBD heals everything,” that can amount to a bunch crazy.”

Curious exactly what CBD oil can do for your skin?

Ever wondered if hemp seed oil is the same as cannabis oil?

Great questions my friend.

Let’s debunk and get clear on some skin facts.

Come get your skin love baby - come and get your love …

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Groundwork: What Is CBD Oil?

CBD (cannabidiol oil) is not hemp oil, and it’s not technically cannabis oil either. Lastly, no it’s not going to get you high. So what the heck is it?

Avoid CBD Greenwashing & How to Take Full Control of Skin Inflammation

What you need to know: cannabidiol (CBD) oil is naturally found in hemp oil – but in extremely small amounts.

Here’s the most important CBD  “greenwashing tip-off:”

The majority of “CBD” Skincare Hemp oil contains cannabis Sativa oil.

SO is it Hemp or CBD Oil?

Both are good for your skin but hemp seed is mostly used for its deeply moisturizing abilities.

CBD is the activating compound in cannabis that fights inflammation, bacteria, and cell turnover.

Hemp seed oil has been used for centuries in skin products and is similar to a common carrier oil like rosehip oil, but it’s not the same as active cannabidiol.

What to look for when wanting ACTIVE Cannabidiol in your skin products.

If the brand doesn’t list CBD, phytocannabinoid, cannabidiol, or full-spectrum hemp (which are all indications of CBD in legal chemical terms) on their packaging, you’re just buying hemp seed, which has no active CBD.

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HOW CBD OPTIMIZES AGING & SKIN HEALTH


The Imperative Cross Talk Between CBD and Your Skin

Fact: CBD oil regulates over 1000 gene expressions in your biology. This is great news! The impact of positively creating a healthier short and long term epigenetic interaction brings the potential for both aging and ailments.  

A recent study completed by a clinical research company called Genemarkers showed CBD oil – when in the right formula – has the potential to speak to up to 165 of your skin’s genes via your cb2 receptors.

This gene pool party can have a splashing impact on:

  • How quickly your skin heals

  • Hydration

  • Skin barrier health

  • Pigmentation (aka age spots or acne scars)

  • Inflammation (huge in eczema, dermatitis, rosacea, psoriasis)

  • How oily your skin is (and therefore acne – impressive studies on this)

  • Aging

  • Your skin’s response to stress

  • Skin cell renewal aka how youthful your skin looks

Inflammation is a biggy for skin. Now let’s hit how CBD oil helps.

Inflammation - A Sight Unseen

All skin types can benefit from anti-inflammatory actives. Your skin can be triggered into inflammation quickly and we go about our life not even seeing it.

For example, UV light causes inflammation, stress causes inflammation, too little sleep causes inflammation, sugar causes inflammation – ever got red skin after a hot shower? Yup – inflammation.
Imagine your skin’s like a disco band concert DJ volume panel.  There are hundreds of buttons, dials, and sliders. You can push them up and you can push them down.   When the party of Cytokines which are messengers that impose stress and inflammation, your skin’s biome and genome visibly become agitated, aged, dry and eczema. This is also when you go from having patches of flaky skin to psoriasis.

To sum it up, when your skin’s inflammation volume gets turned up – genetic vulnerabilities to developing chronic skin conditions get switched on.

A geeky way of saying your skin is stressed.  Not the disco dance we want to experience. >> Where’s John Travolta when ya need him?

Pull in Your Oil Control - Anti-Acne Affect

CBD benefits are pretty awesome considering over 90% of us will experience acne and oily skin and some point in our lives.  I’m not talking about a drying astringent effect that temporarily absorbs or cuts through grease/sebum. Cannabidiol has proven to turn down your skin’s volume of sebum production.


Not only does this mean less oily skin, this also means a reduced chance of breakouts, acne, and pimples.  Shine from your heart, not your face! The goal here is to make your skin less oily and your skin’s microflora balanced.

Flash~ acne-causing bacteria get pushed out.

CBD oil studies have been shown to;

  • Suppress skins sebocyte manufacture – these are the cells which make sebum

  • Help stop skin reacting to testosterone – a hormone which makes skin more oily

  • Help balance sebum production – sebum made by oily skin is different to sebum made by normal skin

So to review what benefits for oily, acne-prone skin can experience….

  1. Your skin becomes less oily.

  2. Your skin, therefore, becomes less loved by acne bacteria.

  3. Your skin experiences less acne, spots, and pimples.

  4. You can fly your skin plane steady and regain skin confidence!

How Much CBD is Needed for Results?

Like with all active compounds, you need enough of it to work.  Dr. Caroline Hartridge, an osteopath notes that 200-mg per ounce of product is effective for pain and anti-inflammatory effects. Lower doses are still powerful for cellular repair among a host of other benefits but if you're seeing lower than 25-mg per ounce, or the company is hesitant to share levels, be wary.

Bidirectional cell talk brings an impressive anti-inflammatory and anti-acne affect by downregulating cytokines. Since almost every skin condition in existence is caused, worsened or made to happen more quickly by inflammation – the skin benefits of active diols, not just a seed oil are why myself and top formulators are evolving the anecdotal proof to largely reach women in the free market.

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Is Full Spectrum or Isolate best for skin?


Chemicals are chemicals are chemicals. The battle between isolate and full-spectrum CBD are valid as isolates are difficult to trace, but, if your beauty company is transparent about where the CBD comes from, isolate might be better for your face. Full-spectrum is like a wine crop: Each vintage varies. CBD’s terpenes or essential oils can vary from crop to crop. While that’s okay for food, for your face, you may want something that’s more consistent.

Get the SKIN HEALTH you deserve, NOW!

Remember, you are what you absorb.

1. Look for Organic and a COA.

2. Filler Free

3. Bioavailable through terpenes and low molecular fatty acids to assure you're avoiding the P450 Pathway - in which all your plant medicine is being stolen from Enzymes.

Want to get started on bringing your skin back to equilibrium?

Learn more and shop Nano CBD and top-selling topicals that are bioavailable, organic and sure to be a win-win on keeping your outer most protective barrier in top shape.

About Kassandra

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Kassandra started Beauty Ecology and her exclusive hair and skin line with a simple idea: create alternative natural no-compromise services and products for the modern day women that shares the quality of life principles when it comes to non-toxic beauty and a functional medicine mindset (getting to the root).

Kassandra brings over twenty years of expertise as a pioneering and top natural approach hairstylist and colorist, along with an intimate insight into what products were truly needed to create the best performing skin and hair care results that are versatile, easy to use, and incredibly high-performing.   

Gather more insights about the brain, body and beauty on the @awakenbeautyhq Podcast! 

You can follow Kassandra on Instagram here.

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