Fashion is Saving Lives

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Runway 2 Life Holds Annual Fashion Show to Help Fight Mental Illness.


RICHMOND, Va. October 11th Friday night -- More than 1,000 people are expected to attend Runway2Life’s annual fashion show where the world of fashion and beauty join forces to tackle one of the world’s most prevalent problems, mental illness.


Beginning at 7 p.m. on Friday, October 11 at the iconic Main Street Station in Richmond, models will take to the runway wearing today’s hottest looks and proceeds will go to Runway2Life.

This innovative nonprofit focuses on grassroots therapy, training unofficial therapists such as hairstylists and bartenders to listen for signs that someone is in trouble. Runway2Life provides resources and training so they know how to respond and guide the conversation with people that need help.

Not Today

“I was inspired to put this show on because of my experience seeing the people around me disappear because of their struggles with mental illness and depression,” said Alicia Amsler, director-Runway 2 Life.

“Instead, we want to create hope, awareness, encouragement and education to help people live meaningful lives. We’re grateful the past two events were a success, and we hope the community will come out and support us again this year.”

Our Theme for this year is NOT TODAY .

Over 800,000 lives have been taken from suicide in a year and NOT TODAY do we want anymore taken .

Every Life matters and has a reason to be here and a purpose in this life. Runway2life now does trainings for hotels, churches , businesses and community .

The goal is to make our community safer and education is the key to flip the script on Suicide and Mental Health .

Redken and Pureology, IT Cosmetics and Exuviance Skincare are just some of the sponsors in this years show , Redken and Pureology send artist from NewYork that do hair for New York Fashion Show , La Fashion Week and Paris to lead our hair teams with a vision and an experience to work with such talented hair artist .

So many in our hair industry are touched by Mental health and to educate hairdressers is a way to see signs in our customers in our chairs as well as our own team members in the salon . Runway2life has grown in the last 2 years and will continue growing as a non profit to the needs of the community .


Attendees can expect a dazzling show where they can purchase clothing worn by the models, Moda Operandi style.

There will be refreshments, silent auction,live auction, music and after party, and a chance to win a 4,000 diamond necklace from Diamond’s Direct and trips around the world .

All proceeds will go to Runway2Life to help educate , provide resources and other events in the community that helps to take away the stigma.


Companies and the general public can purchase tickets HERE.

About Runway 2 Life

We are a non profit that teaches hairdressers , salons , bartenders , hotel teams , community, and many more, on suicide prevention and awareness.

Runway 2 Life’s mission is to encourage people to engage in conversation on mental health and suicide awareness, and to provide resources and education.

Together, we are pioneering the connection of beauty and fashion to support the fight. Check out last year’s Fashion Show: